It’s been almost a year since Rosie Huntington-Whiteley launched her very own beauty brand, Rose Inc, and since then her products have been flying off the shelves.
Her most recent launch, though, is the Satin Lipcolour Rich Lipsticks, £22 here, which promise to moisturise your lips for up to 24 hours and never feather or bleed. They’re also transfer-resistant and every shade comes in a refill for £15 here. Handy!
The lipstick comes in 10 different shades but it turns out that one colour in particular, Poetic, which is described as a “muted coral” and listed as Rosie’s favourite, was actually based on on the woman herself.
“This colour actually was designed to be the same colour as my lips, so you can see it’s my lip shape but a little bit better,” she explains in a clip that’s doing the rounds on TikTok.
In said video creator @alirosegray demonstrates Rosie’s “dabbing” application method as well as the way that the lipstick’s unique sharp edges can define the shape of your lips before filling in – and with over 87,000 likes already, it’s clear that the shade and method have the masses’ approval.
“That looks so pretty on you,” one fellow TikToker comments, as another agrees, “It looks so beautiful on you, I also think it would be a lovely blush.”
Meanwhile a third chimed in with, “Just bought it and am wearing it! Nice colour and feel,” as a fourth enthused, “I love the dabbing method she does, I like it so much more that way.”
If you’re in the mood to browse new lipsticks, below are a few other recent launches that have caught our attention. Happy swiping!
Sculpted by Aimee Hydralip, £15 here
Another super moisturising formula, these shiny lip balms have great colour payoff and come with the added benefit of SPF 25. Ideal for slicking on before a trip to the beach.
Maybelline SuperStay Vinyl Ink Liquid Lipstick, £11.99 here
Next up, something super glossy with an almost wet-look finish from Maybelline. Promising up to 16 hours of wear, trust us when we say that these. Stay. Put.
Revlon ColorStay Matte Lite Crayon, £9.99 here
At the complete other end of the scale are these new matte buys from Revlon – ultra pigmented crayons for rich colour without the shine.
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